CLIENT: Project Defending Life
Pro-Life Nonprofit
Deliverables
- Testimonial Video
- Website Redesign
- Email Marketing
- Fundraising Strategy
Life-Saving Impact Through Storytelling and Connection
Project Defending Life (PDL) is a pro-life nonprofit based in New Mexico, committed to fostering a culture of life and affirming the dignity of every person. As a guiding light in the pro-life movement, PDL empowers women with life-affirming alternatives to abortion and inspires others to join their mission through advocacy and action.
With an expanding vision to reach new donors and secure funding, PDL recognized the need for a compelling online presence and authentic storytelling to inspire generosity while reflecting their mission of hope and dignity.
The Challenge
PDL’s outdated website and scattered messaging limited their ability to connect with potential donors and supporters. They needed a modern, mission-driven digital presence to engage audiences, share their transformative impact, and inspire donors to help reach their $1M fundraising goal at the annual gala.
The Solution
Testimonial Video
Produced a heartfelt video sharing a mother’s transformation through PDL’s resources, blending emotional storytelling, mission-driven scripting, and authentic visuals to inspire generosity.
Email Marketing
Created personalized email campaigns with inspiring stories to nurture donor relationships and encourage ongoing generosity.
Website Redesign
Developed a modern, mission-aligned website with clear navigation, powerful calls to action, and compelling content to guide donors toward meaningful engagement.
Fundraising Strategy
Aligned messaging across all platforms with a strong call to action, inspiring attendees at the gala and beyond to invest in PDL’s life-saving mission.
From Storytelling to Saving Lives.
With their testimonial video as the gala centerpiece, PDL surpassed their $1M fundraising goal by raising $1.1M. First-time donors were inspired to take action, while existing supporters deepened their commitment.
The redesigned website and email campaigns provided a seamless way for donors to engage and highlighted the tangible impact of their generosity. Together, these elements worked in harmony to save lives, transform hearts, and build a culture of life for generations to come.
