CLIENT: Atonement Catholic Academy
Catholic Education
Deliverables
- Brand Identity Design
- Logo Refresh & Standardization
- Visual Identity Guidelines
- Voice & Tone Guidelines
- Print & Digital Branding Collateral
Forging a Unified Identity
Atonement Catholic Academy (ACA) is a classical, Catholic school in San Antonio that offers a faith-based, rigorous academic experience. Since its founding in 1994, the Academy has grown into a well-respected institution known for producing high-caliber students who go on to prestigious universities. However, despite its history and academic excellence, ACA faced challenges with brand recognition and consistency.
The Challenge
Despite its strong academic reputation, ACA lacked a cohesive brand identity. Over the years, various departments and clubs created their own logos and visual elements, resulting in inconsistency and confusion. Without a unified brand, the school struggled to clearly communicate its mission, strengthen brand recognition, and present a professional, recognizable identity to students, parents, and the broader Catholic education community.
The Solution
Unified Brand Identity
A comprehensive brand guide established a unified visual direction, incorporating high-quality images of students to showcase ACA’s joyful and engaged learning environment.
Logo Refresh & Standardization
The refined logo resolved spacing inconsistencies and introduced multiple variations—vertical, horizontal, and simplified—ensuring flexibility while maintaining a strong, recognizable identity.
Clear & Confident Voice
Clear messaging guidelines equipped faculty and staff to communicate ACA’s mission with confidence and consistency.
Consistent Visual Guidelines
Standardized fonts and an expanded color palette created a cohesive look across all marketing materials, allowing for variety while reinforcing brand consistency.
Branded Materials for Every Touchpoint
New print materials, social media templates, and email signature guidelines strengthened brand presence across digital and physical platforms, ensuring professionalism and clarity in every interaction.
A Unified Brand for a Stronger Future.
ACA’s refreshed brand identity unites its faculty, students, and families under a clear, consistent message. The new visual and verbal guidelines ensure every interaction—whether online, in print, or in person—reflects the school’s mission of faith, reason, and excellence.
By streamlining its branding across all departments, ACA has strengthened its presence in the Catholic education community, making it easier to connect with prospective families and donors. With a strong foundation in place, ACA is well-positioned for continued growth, ensuring that its legacy of academic and spiritual excellence endures for generations to come.
